Unity opens new possibilities for the anime industry


Unity opens new possibilities for the anime industry

Few Japanese studios have explored the potential of Unity as a production tool for anime because they don’t know if its real-time improvements to their workflow can deliver the extremely high-quality animation that audiences demand. But as visionary studios like Craftar have found, Unity streamlines their production pipeline and delivers incredible results, while also creating new opportunities. 

The many achievements of Craftar, which is the consulting arm of major Japanese PR company Hakuhodo Inc., include world-class content such as the Netflix anime INGRESS and 2019 animated film The Relative Worlds. The latter, produced by its subsidiary animation company, Craftar Studios, implemented Unity in several difficult scenes. (You can see how Craftar worked with Unity’s NavMesh feature here.) Read more

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