From the moment a user enters your game, you need to nurture them to ensure they want to continue to come back to play your game. Along with a solid monetization strategy, you can increase the lifetime value of current users by ensuring you have the best content, game mechanics, and updates while continuing to add more potentially high-value users through both paid and organic tactics.
A user acquisition strategy for mobile games entails generating installs. You’ll need to consider how to devise the right strategy and tactics to get the right users into your player ecosystem. You might be thinking, why do I need paid user acquisition? Why can’t I just rely on organic efforts? To grow your game business (or any business), you need to be able to predict and control your revenue and user growth. App stores are very crowded places, with millions of apps in the Google Play Store and Apple App Store. Cutting through the noise and getting people’s attention can be a challenge, and climbing through the app ranks or going viral is not something you can control or guarantee. Paid user acquisition enables you to grow your user base and help find players who will stay engaged with your game and, in turn, create high lifetime value.
Let’s focus on what you need to know to get started with paid user acquisition to drive installs. Read More
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