Reimagining in-vehicle experiences with real-time 3D

Sniperindia
Unity

Reimagining in-vehicle experiences with real-time 3D

One of the biggest changes taking place in the automotive industry is the digitalization of the dashboard. From super-sized stretch screens that blend instrument clusters and infotainment systems to augmented reality-powered head-up displays (AR HUDs), human-machine interface (HMI) systems are rapidly becoming a battleground for automotive companies. Gorden Wagener, Chief Design Officer for Daimler AG, the parent company of Mercedes-Benz, made the stakes clear when he said, “Screens are the new horsepower.” 

It’s not just the screen hardware that’s changing, but what’s shown on them. We’ve already seen games made with Unity, such as Cuphead, become playable in vehicles. Drivers and passengers today increasingly expect automakers to extend the games and other cutting-edge experiences that are available on their smartphones to their vehicles. But turning cars into smartphones on wheels is a difficult proposition, as current development processes are splintered across multiple production tools, which are often not up to the task of creating modern, responsive user experiences. 

Unity has already become a platform of choice in prototyping and developing new HMI experiences. In fact, the first production vehicles with HMI systems running on Unity will hit the road this year. Read More

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